Arm & Hammer Cat Litter and its creative agency, Razorfish developed a new AI tool to create AI-generated “Purrsonality Pics” to help shelter cats get adopted. This initiative launched during the ASPCA’s virtual cat adoption event in June and has already made a huge impact. Today Michelle Fern is joined by Ruth Allen, Director, Admissions & Placement, ASPCA Adoption Center, and Julianna Diamond, Senior Brand Associate, Arm & Hammer Pet Care to talk about how the AI “Purrsonality Pics” highlight the unique charm of each cat, making it easier for cat lovers to connect with them at a glance. You won’t want to miss this episode! Wow Meow!
EPISODE NOTES: AI-Generated Purrsonality Pics Help Shelter Cats Get Adopted!