Sir John and I had an incredible conversation with Robert Meyer, a skincare expert, and top Shiseido training executive. Robert talked with us about what his decades-long career, at some of the most influential beauty companies, has taught him about beauty and the consumer experience. Specifically, how Shiseido successfully translates 150 years of Japanese beauty history to consumers around the globe. We discussed how the brand meets the needs of more educated consumers, remains aware of specific generational interests, and meets rapidly changing sun protection needs. Our chat also focused heavily on Shiseido’s innovative cosmetic technologies, including 2500 patents, and how they merge science and nature to create such unique product offerings.

Tune in as we discuss:

How Shiseido’s research & development process highlights their global perspective
The Japanese myths and oral histories that inspire Shiseido’s product development
Shiseido’s 20-year relationship with the Skin Cancer Foundation
Why deep sleep is such a significant step in any skincare routine
Whether or not “fragrance-free” products are actually a myth

Products Mentioned:

Shiseido Benefiance Eye Cream

Shiseido Benefiance Wrinkle Smoothing Cream

Shiseido Sunscreens (Clear sunscreen stick, Oil-Free Mineral Sunscreen, VitaClear)

Synchro Skin Self-Refreshing Foundation SPF 30

Shiseido Bio-Performance Skin Filler Serum Duo

Shiseido Eudermine Essence

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Harvesting Nature for Powerful Skincare ...