logo
episode-header-image
Sep 2024
30m 16s

How to Manage Breakthrough Innovation

Harvard Business Review
About this episode

How do you guide a team working on innovative projects—when there is no existing playbook?

Astro Teller says he uses a vetted approach to decision-making for the innovative projects that he and his teams undertake at X, Alphabet’s R&D engine.

Teller is the Captain of Moonshots at X, which he helped launch at Google in 2010. His mission there is to invent and launch new technologies that address serious problems in the world. But those technologies must also create the foundations for substantial new businesses for Google’s parent company, Alphabet. They’ve worked on a pill that detects cancer, cars that drive themselves, and mega-kites that work as turbines to collect wind energy, to name just a few examples.

In this episode, Teller offers key lessons for managing the process that delivers breakthrough innovations. You’ll learn how he decides to keep investing in a project, and how he knows when it’s time to pull the plug. You’ll also learn how he assembles teams and what qualities he looks for in potential new hires.

Key episode topics include: leadership, innovation, technology and analytics, leadership and managing people, experimentation, creativity, breakthrough, Alphabet, Google.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

· Listen to the original HBR IdeaCast episode: X’s Astro Teller on Managing Moonshot Innovation (2023)

· Find more episodes of HBR IdeaCast.

· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.

Up next
Aug 20
Make a Mid-Career Industry Change with Confidence
When you realize the line of work you’ve been in for years doesn’t interest you anymore or is in decline or won’t ever pay well enough, what’s your next move? Amy Bernstein speaks with executive coach Nina Bowman about the process of making a bold mid-career leap: how to identify ... Show More
55m 8s
Aug 13
How to Make Fractional Leadership Work
If you need senior talent but can’t afford full-time hires, consider fractional leadership, where part-time executives work with multiple organizations. Common in startups, the practice is spreading to other sectors, yet many leaders don’t know how to make it work. Researcher Tom ... Show More
30m 25s
Aug 6
Step Up from Middle Management to Senior Leadership
Is mid-level management a stone you’re ready to step off of? Making that move is difficult but doable, and Amy B and her three guests will direct, inspire, and reassure you. An executive coach validates the challenges of scoring a position that’s scarce. Then, two COOs whose care ... Show More
52m 5s
Recommended Episodes
Sep 2024
Landing Moonshots with Google's Innovation Chief Dr. Astro Teller
Before Elon Musk rebranded Twitter, X was already in use — at Google. Google X was Google's secret research lab, where Google's most imaginative ideas came to life.As CEO and co-founder, Astro Teller's job is to harness X's wildest, most futuristic technology to solve the world's ... Show More
44m 40s
Mar 2025
Alphabet CEO on AI as a Workplace Collaborator
The use of artificial intelligence—specifically generative AI—is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as its parent company Alphabet, which he’s le ... Show More
29m 3s
Sep 2023
609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)
Welcome to an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has wr ... Show More
52m 37s
Oct 2024
Innovation Doesn’t Have to Be Disruptive
Disruptive innovation has proven to be such a powerful idea that the word “innovation” is often equated with the broader idea of market disruption. But that’s not always the case. INSEAD strategy professor Renée Mauborgne says there is a way to create new markets without destroyi ... Show More
23m 53s
Jul 2024
How AI Will Transform Us Into Innovators: Mo Gawdat (E275)
This episode is part of our ‘Experts In Their Field’ mini-series, presented by Salesforce. In this episode, we welcome Mo Gawdat, former Chief Business Officer for Google X, tech entrepreneur, and author of the best-selling books "Solve for Happy" and "Scary Smart” back to High P ... Show More
1h 10m
Jun 2022
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
How do you talk about a product before anything like it exists? How do you guide the engineers building it and the marketing department who has to sell it? As co-creator of the iPod and iPhone, founder of the learning thermostat Nest, and with over 300 patents to his name, Tony F ... Show More
45m 53s
Jul 2024
Innovating Around an Existing Core Product or Service
What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service. It’s an approach to innovation that’s neither disrupti ... Show More
25m 23s
Feb 2023
Fearless Innovation
Alex Goryachev discusses his book "Fearless Innovation" and ways to go beyond the buzzword to drive growth and enact change. Alex is Innovator-in-Residence at the Center for Entrepreneurship and Innovation at Tulane University. Prior to that he was the Managing Director of Global ... Show More
24m 15s
Apr 2025
HR Works Podcast: Unleashing Innovation with Creativity, Strategy, and Leadership (Part 1)
In today's fast-paced business world, traditional leadership models often fall short. Tune in as we dive into the groundbreaking concepts of "Layered Leadership" with Lawrence Armstrong, Chairman of Ware Malcomb and author of the new book of the same name. In this episode of HR W ... Show More
11m 3s
May 7
The Right Way to Launch an AI Initiative
Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven approaches you can take to increase your odds of success. Iav ... Show More
25m 1s