logo
episode-header-image
Sep 2024
30m 16s

How to Manage Breakthrough Innovation

Harvard Business Review
About this episode

How do you guide a team working on innovative projects—when there is no existing playbook?

Astro Teller says he uses a vetted approach to decision-making for the innovative projects that he and his teams undertake at X, Alphabet’s R&D engine.

Teller is the Captain of Moonshots at X, which he helped launch at Google in 2010. His mission there is to invent and launch new technologies that address serious problems in the world. But those technologies must also create the foundations for substantial new businesses for Google’s parent company, Alphabet. They’ve worked on a pill that detects cancer, cars that drive themselves, and mega-kites that work as turbines to collect wind energy, to name just a few examples.

In this episode, Teller offers key lessons for managing the process that delivers breakthrough innovations. You’ll learn how he decides to keep investing in a project, and how he knows when it’s time to pull the plug. You’ll also learn how he assembles teams and what qualities he looks for in potential new hires.

Key episode topics include: leadership, innovation, technology and analytics, leadership and managing people, experimentation, creativity, breakthrough, Alphabet, Google.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

· Listen to the original HBR IdeaCast episode: X’s Astro Teller on Managing Moonshot Innovation (2023)

· Find more episodes of HBR IdeaCast.

· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.

Up next
Today
How to Succeed in Your Career When Change Is a Constant
Disruption and transformation are the new normal in nearly every industry. So how do you stay ahead of the curve? Over the past four decades, Bonnie Hammer successfully adapted to massive changes in the media industry, rising from production assistant to leadership roles in broad ... Show More
29m 28s
Jul 2
The Right Way to Step Down as CEO
When news breaks of a CEO succession, much of the attention is given to the new leader and how they will change the company. But new research shows that the leave-taking process of the outgoing chief executive is often mishandled, with negative impacts on succession and the organ ... Show More
28m 43s
Jun 25
Why Profits Follow Purpose
This month, we're highlighting some of the best conversations from the 2025 HBR Leadership Summit held in April. In today’s episode, Anish Shah, CEO of Mahindra Group, one of India's largest and most prominent conglomerates, discusses the importance of purpose in driving profit. ... Show More
30m 9s
Recommended Episodes
Sep 2024
Landing Moonshots with Google's Innovation Chief Dr. Astro Teller
Before Elon Musk rebranded Twitter, X was already in use — at Google. Google X was Google's secret research lab, where Google's most imaginative ideas came to life.As CEO and co-founder, Astro Teller's job is to harness X's wildest, most futuristic technology to solve the world's ... Show More
44m 40s
Mar 2025
Alphabet CEO on AI as a Workplace Collaborator
The use of artificial intelligence—specifically generative AI—is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as its parent company Alphabet, which he’s le ... Show More
29m 3s
Sep 2023
609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)
Welcome to an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has wr ... Show More
52m 37s
Oct 2024
Innovation Doesn’t Have to Be Disruptive
Disruptive innovation has proven to be such a powerful idea that the word “innovation” is often equated with the broader idea of market disruption. But that’s not always the case. INSEAD strategy professor Renée Mauborgne says there is a way to create new markets without destroyi ... Show More
23m 53s
Jul 2024
How AI Will Transform Us Into Innovators: Mo Gawdat (E275)
This episode is part of our ‘Experts In Their Field’ mini-series, presented by Salesforce. In this episode, we welcome Mo Gawdat, former Chief Business Officer for Google X, tech entrepreneur, and author of the best-selling books "Solve for Happy" and "Scary Smart” back to High P ... Show More
1h 10m
Jun 2022
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
How do you talk about a product before anything like it exists? How do you guide the engineers building it and the marketing department who has to sell it? As co-creator of the iPod and iPhone, founder of the learning thermostat Nest, and with over 300 patents to his name, Tony F ... Show More
45m 53s
Jul 2024
Innovating Around an Existing Core Product or Service
What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service. It’s an approach to innovation that’s neither disrupti ... Show More
25m 23s
Feb 2023
Fearless Innovation
Alex Goryachev discusses his book "Fearless Innovation" and ways to go beyond the buzzword to drive growth and enact change. Alex is Innovator-in-Residence at the Center for Entrepreneurship and Innovation at Tulane University. Prior to that he was the Managing Director of Global ... Show More
24m 15s
Apr 29
HR Works Podcast: Unleashing Innovation with Creativity, Strategy, and Leadership (Part 1)
In today's fast-paced business world, traditional leadership models often fall short. Tune in as we dive into the groundbreaking concepts of "Layered Leadership" with Lawrence Armstrong, Chairman of Ware Malcomb and author of the new book of the same name. In this episode of HR W ... Show More
11m 3s
May 7
The Right Way to Launch an AI Initiative
Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven approaches you can take to increase your odds of success. Iav ... Show More
25m 1s