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Sep 2024
24m 59s

Dare to Be Basic

37signals
About this episode

This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things.

Key Takeaways:

  • 00:34 - The power of keeping things simple
  • 10:55 - Why small businesses don't need to act like big businesses
  • 12:04 - The beauty of embracing what you don’t know when starting something new
  • 18:01 - Building products with depth versus surface area
  • 23:09 - Knowing when to listen to customers for product input and ideas

Links and Resources:

Merchants of Complexity Post by David Heinemeier Hansson

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

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