Everyone knows the Latino vote will be decisive in this presidential election year. But our guest today says most of what you know about Latino voters and how to win them over is wrong.
Mike Madrid is a third-generation Mexican-American and one of the country’s leading political strategists when it comes to Latino voters. He was a senior operative for the ... Show More
Sep 2024
Estados Unidos: Could Latinos sway the US election?
November’s presidential election could highlight the political power of the largest minority group in the United States. Roughly one in five people in the US identifies as Latino, and in a close race, which way they vote could prove crucial, particularly in several swing states b ... Show More
26m 36s
Aug 2024
Swamp Notes: Why more Latinos are voting Republican
<p>Latino voters were once considered a reliable bet for Democrats. But with each passing election, Republicans are making more inroads with them. The FT’s Houston correspondent, Myles McCormick, and Republican political strategist, Mike Madrid, join this week’s Swamp Notes to un ... Show More
15m 56s
May 2024
Behind the Show: John Leguizamo Calls Out Democrats on Their Weak Appeals to Latinos
John Leguizamo joins Daily Show writer, Kat Radley, to explain the crucial role the Latino vote will play in the 2024 election. John breaks down why Spanglish ads from the Biden-Harris campaign are not enough to secure Latino support, how Trump and the GOP dominate with messaging ... Show More
24m 17s
Jul 2022
The Rise of the Conservative Latina
<p>For decades, Republicans have sought to make gains with a critical voting block: Latinos.</p><p>Last month, when Mayra Flores was elected to Congress from Texas, she finally showed them a way to gain that support. Today, we explore what her campaign tells us about the future o ... Show More
30m 43s