In this episode, I speak with Scott Massey, the CEO and co-founder of Anu, who returns to share his journey and the exciting developments since our last conversation. Scott dives into the evolution of Anu, formerly known as GrowPod, and how their mission to empower individuals and communities to produce pure, self-sufficient produce has sharpened over time. We discuss the challenges and rewards of attending industry events, the importance of making strategic decisions, and the impact of their innovative technology on both residential and commercial vertical farming.
Scott also opens up about the rebranding process, the significance of their partnerships, and the future of modular, rapidly deployable growing systems. His insights into the food-as-medicine movement and the role of technology in enhancing food security are particularly compelling. Whether you're a startup founder, a tech enthusiast, or someone interested in sustainable agriculture, this episode offers valuable perspectives and practical advice.
Join us for a candid and inspiring conversation that highlights the intersection of technology, health, and sustainability.
Indoor AgCon - https://indoor.ag
5:42 Consumer Experience Focus
8:45 Core Theme
10:44 Business Ideas
14:26 Business Ideas
18:14 Core Investment Thesis at Land Betterment
22:18 Vision for Future Partnerships and Collaborations
28:36 Integration of Nature in Dwellings
30:08 Appliance Placement
32:10 User Verticals
36:02 Leadership Inspiration
39:00 Indoor Agtech Events
43:41 Indoor Agriculture Innovation
"Anu is a health and wellness brand that seeks to empower individuals and communities to become self-sufficient in the production of pure produce."
"We are not just a box that grows food and does so profitably and efficiently. We are a machine that makes health accessible through food that is produced."
"The best technology is the one that the operator does not even know exists; it's so seamless into the user experience that it becomes non-obvious."
Website - https://www.growanu.com/
LinkedIn - https://www.linkedin.com/in/scott-massey-755419b9/
VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
VFP Instagram - https://www.instagram.com/direct/inbox/
VFP Facebook - https://www.facebook.com/VerticalFarmPod
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Mentioned in this episode:
2025 US Indoor Farm Report
http://verticalfarmingpodcast.com/report
CEA Summit East 2024
AgTech Companies
https://agtechcompanies.com