The Weekly Tradecast looks at the economic power and potential of creativity with our special guest, John Howkins, who coined the term "creative economy".
Countries, companies and universities around the world are eager to embrace innovation and people with fresh ideas.
The creative economy – ranging from art, film and theatre to advertising, fashion, music and video games – is already worth at least $1.5 trillion and it's growing fast.
UN Trade and Development (UNCTAD) says the industry and its creative solutions can support sustainable development, promote diversity and help overcome global challenges.
So how do we make money from ideas and how can that power a brighter future for everyone?
To find out listen in to John Howkins visiting professor at the University of Lincoln and vice dean and visiting professor at the Shanghai School of Creativity.