Sir John and I had the pleasure of sitting down with Jackie Aina, the original YouTube It Girl turned entrepreneur and advocate. For the past 15 years Jackie has shaped conversations about Black women in beauty on every major social media platform. In part one of our conversation we talked to Jackie about what inspired her to create content initially and how having a presence online has changed over time. Jackie also talked about her relationship to beauty as a child, the strategy behind transitioning from beauty to lifestyle content, and how she sustains loving friendships IRL.

Tune in as we discuss:

Why Jackie still prefers longform content
Her experiences encountering colorism as a child without internalizing it
How to skillfully explore difficult topics with a diverse audience
Ways to identify and recover from burnout
Why you can’t have great friends without being one

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Jackie Aina Unfiltered: Beauty, Business...