David Andersson (Arts & Culture Team at Bloomberg Associates, Brooklyn, New York, USA)
ABOUT THE ASPHALT ART INITIATIVE: Bloomberg Philanthropies’ Asphalt Art Initiative responds to the growing number of cities around the world embracing art as an effective and low-cost strategy to improve street safety and create vibrant public spaces. The initiative has supported 90 projects in North America and Europe that have transformed a combined 612,000 square feet of streetscape with artwork while engaging nearly 13,000 residents and volunteers and 370 artists in the design and installation process. More info is available here.
ASPHALT ART INITIATIVE IMPACTS: Data shows that asphalt art projects can lead to clear benefits, including a dramatic reduction in traffic crashes and unsafe driving, revitalized public space, and community engagement. The 2022 Asphalt Art Safety Study found traffic safety to be demonstrably improved across a cohort of 22 asphalt art projects in the U.S. The study results showed a 50% drop in the rate of crashes involving pedestrians or cyclists and a 27% increase in the rate of drivers yielding to pedestrians with the right of way.
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Keep Up the Good Work. Keep Loving Cities ❤️️
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Thanks to Urbanistica Podcast partner AFRY (Urban Planning and Design)
AFRY is an international engineering and design company providing sustainable solutions in the fields of energy, industry, and infrastructure.