Welcome to a new episode of The Founder Podcast! Join us today as we sit down with the innovative founder of Ice Barrel, Wyatt Ewing. He shares his journey from discovering the benefits of cold therapy out of personal necessity to creating a multi-million dollar business around the concept. Whether you're a startup enthusiast or just curious about the impact of cold therapy, this episode is packed with insights on entrepreneurship, resilience, and health.
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Highlights:
"It boosts your mood and your energy levels in just two minutes a day... Cold therapy is incredible for reducing inflammation and resetting the nervous system."
"I had terrible anxiety from childhood... Cold showers and ice baths were the only thing that brought significant and sustainable improvement."
“The key to success in this space is to build a real business that's resilient and adaptable."
Timestamps:
00:00 - Wyatt's Journey into Cold Therapy
02:27 - Discovering the Benefits of Cold Showers
05:13 - Transitioning from Corporate Aircraft Sales to Ice Barrel
07:15 - Scaling the Business from the Garage to Ohio
09:15 - Breakthrough Moments in Marketing, Sales, and Manufacturing
12:10 - Successful Go-to-Market Strategy
14:15 - The Science and Benefits of Cold Therapy
20:00 - Wyatt's Daily Cold Therapy Routine
27:43 - Emerging Biohacking Technologies and Trends
35:43 - The Future of Ice Barrel and Advice for Entrepreneurs
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