logo
episode-header-image
Aug 2024
39m 49s

The Impact of Political Spending on DTC:...

The Ecommerce Playbook
About this episode

Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of political spending on direct to consumer (DTC) businesses. Join us as we explore how the upcoming presidential election could impact advertising costs, consumer behavior, and overall business performance.

We’re joined by industry experts Jeremiah, Yarden, and Steve, who provide valuable insights from data and trends across Meta, Google, and other platforms. We'll also revisit key data from the 2020 election to see how it compares to this year’s trends. Plus, we’ll analyze July's ecommerce performance, from revenue growth to advertising ROAS on various platforms.

Don't miss out on the insights that could help you navigate Q4 in this crucial election year! Visit DTCIndex.com and use code SUMMER50 for 50% off your first edition, including access to previous reports.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
Up next
Jul 8
3 Moves to Save Your Brand From Financial Collapse
Is your brand feeling the squeeze? You’re not alone.In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising bankruptcy rates and tightening capital markets.You’ll learn:Why capital constraints are killing g ... Show More
18m 45s
Jul 3
Are Ecommerce Brands Suddenly Failing?
Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and expert analysis to uncover what's truly happening behind the scenes in the ecommerce space.Jo ... Show More
45m 24s
Jul 1
6 Questions That Expose Weak Brands
Are you building a resilient brand or just delaying the inevitable?In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survival mode decision making to brand building under pressure, we break down what se ... Show More
10m 38s
Recommended Episodes
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 10s
Jul 2024
July Market Madness: Fed Updates, Real Estate Realities, and Political Fireworks! | Money Moves
Episode Highlights: [00:00:00] - Intro and 4th of July Recap Welcome back to Money Moves! Celebrating Independence Day with friends and family. Reflection on the history and significance of Independence Day in the USA. [00:02:00] - Global Political Developments France’s surprisin ... Show More
41m 41s
Mar 2025
Insiders React: Return of Digg + Wall Street Panic, Bitcoin Strategic Reserve, Apple Delays AI
Is the stock market's recent nosedive just the beginning of a larger economic shift? As tariffs and political uncertainty rock Wall Street, tech giants like Apple are facing unexpected hurdles in the AI race. Meanwhile, an old internet favorite is poised for a surprising come ... Show More
55m 54s
Dec 2023
Big Data Industry: The Hidden Ways Your Data is Manipulated
Patrick Bet-David explains how Data Brokers capture and sell your data. In this episode, you will learn how much companies know about you and how valuable your data really is. Purchase tickets to the PBD Town Hall with Robert F. Kennedy Jr on December 6th: https://bit.ly/3sog9qg ... Show More
13m 31s
Apr 18
Mark Dow: Tariffs, Trade, and Trump - [Making Markets, EP.59]
My guest today for the second time is Mark Dow. Mark is one of my favourite thinkers on Macro, and his experience at the IMF, the US Treasury, and Wall Street gives him a truly unique perspective for the current moment. As we went through one of the biggest market and policy uphe ... Show More
53m 20s
Jun 2022
2021 Year in Review: IIBA News, Trends and Updates
2021 was a busy year for IIBA (International Institute of Business Analysis). In this episode Scott and Susan talk about 2021 news, trends and updates from IIBA and we talk about the things coming up in 2022 for our organization.  Click to learn more about the topics included in ... Show More
34m 45s
Jan 2025
Exploring Profitable Growth
Welcome to "Accelerate Your Business Growth," an insightful podcast series by Evergreen Podcast that dives deep into the strategies and philosophies driving today's successfulbusinesses. In this episode, our esteemed host Diane Helbig chats with Jeff Morrill, co-founder of the hi ... Show More
1 h
Dec 2024
The Best Marketing Strategy For Businesses | Fireside Chat at Palmers Marketing and Sales Summit | #10 of 2024 Top Podcasts
Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands mu ... Show More
44m 6s
Nov 2024
Election Aftermath and Economic Outlook: Navigating the New Administration’s Impact on Markets | Money Moves
Episode Title: “Election Aftermath and Economic Outlook: Navigating the New Administration’s Impact on Markets” Episode Summary: This week, Matty A and Ryan Breedwell dive into a pivotal post-election discussion that touches on market movements, consumer spending trends, and poli ... Show More
56m 14s
May 22
Nerd Alert: How Marketing Varies by Digital Platform
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how platform desi ... Show More
13m 45s