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Aug 2024
39m 34s

How "Purpose" can lead to bad marketing,...

Fergus O’Carroll
About this episode
In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth. A fascinating conversation. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show. Learn more at mae.academy. 
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