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Aug 2024
38m 43s

S4E3 - A Multiverse of Font Madness

Proof&Co.
About this episode

Are we entering an entirely new universe of font genres‽ It's becoming harder and harder to classify genres in typography, and many of the newer releases are just exacerbating that difficulty. Whether it's finding whimsy in your text serifs where it doesn't belong, a dot font that abandons all conscious typographic reality, or a new-fangled approach we're calling a "multi-genre" font, new fonts are as alive and creative and confusing as they've ever been. That is, unless Kyle succeeds at taking us back to Ancient Rome...

Links to everything that we discussed in this episode:
Sylvain Boyer explains the story behind the Olympic logo
Olympic typefaces through history
The Variable font designed for Nike from Pizza Typefaces
Gramercy from Dinamo
Gamuth from Production Type
NaN Tragedy from NaN
Columba from East of Rome
Scatterplot from Cast Type Foundry

Some examples of what we think are "multi-genre":
Arsen from Typofounderie
Notice from Erkin Karamemet
Trust from MCKL Type

Articles about "Infillism":
Emigre: Time and Time Again on the Fontstand Blog
Response to this Infillism essay by Klim Type foundry's Kris Sowersby: Welcome to the Infill Font Foundry
Response to these essays by Stephen Coles on Typographica: Rejecting Infillism and Waterfalls of Mediocrity

And we assume that you certainly don't remember that Armour Hot Dog jingle

Armour Fonts, the fonts kids love to bite!

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