Three launches in three months to three different audiences. Yep, I did that. As always, there were lessons to be learned from each launch. What surprised me is that three of those lessons were the same for all three launches!
That’s a lot of “3”s! So let me break it down.
In late April and early May, I launched The Monogram Box™, my curated subscription box.
In June, I launched Subscription Box Week, my SLO into my Launch Your Box membership.
And in July, I launched my Tees 4 Teachers subscription, a monthly subscription of t-shirts designed especially for teachers.
All three launches were successful (yay!) and I took similar lessons away from all three. Lessons you can apply to your own launches.
Lesson 1 - People are buying!
- Yes, the economy is rough and yes, prices are high, but people are still buying.
- People buy what they are connected to from people and brands they feel connected to.
- Don’t use the economy as an excuse - people are buying.
Lesson 2 - You need paid ads!
- When I started my business 11 years ago, organic growth was so much easier.
- Now, I need an ads budget… and so do you.
- Need proof? My three launches…
- Monogram Box™ - 82% of traffic came directly from ads.
- Subscription Box Week - 75% of traffic came directly from ads.
- Tees 4 Teachers - 90% of traffic came directly from ads.
- And yes, that traffic converted!
- If you’ve never run ads, start small. I started with $10 a day. When I saw results, I increased my budget.
- You need paid ads now to build your audience and make connections - use page like ads and ads for lead magnets & opt-ins.
Lesson 3 - You’ve got to create exclusivity and scarcity.
- We’ve gotten into a bad habit of making everything available all the time. Offering too many options results in decision fatigue.
- Create exclusivity and scarcity around being a subscriber.
- I did this in my own business. The result? 421 new monthly Monogram Box™ subscribers!
- If you sell out, don’t buy more. Let it sell out - use that to create urgency for your next launch.
- Between launches, drive people to the waitlist.
- Don’t be afraid to close your cart. I decided to close Launch Your Box for the first time in a couple of years. What happened? I had the highest converting launch EVER for Launch Your Box!
We give ourselves reasons why things aren’t working. But they’re not reasons, they are excuses.
How will you do things differently in your next launch?
I learned three lessons while launching three offers in the last three months! Join me for this episode as I break down my biggest takeaways and help you make the most out of your launch. It’s time to get out of your head!
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