In this episode, host Jay Schwedelson focuses on the importance of soliciting customer feedback for YOUR small business. Jay gives you an effective tactic for business owners to directly ask customers and prospects for input on things like:
- New products/services
- Industry trends
- Overall satisfaction levels
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Best Moments:
(00:56) Importance of customer feedback: Using positive feedback for testimonials and reacting to complaints
(02:01) Tactic: Email with "Question" subject line to ask for new product/service ideas and general feedback
(03:58) Benefits: High 10% reply rate, instant market insights, fostering customer dialogue, and addressing negativity
(05:17) Expect some negative responses: A chance to turn complainants into advocates
(06:28) Shout-out to Thryv all-in-one platform: Streamlines operations for small businesses
(07:37) Personal experience: How this tactic led to new opportunities from his own customers
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