In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure.
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Best Moments:
(03:56) Getting on local news provides a “third party endorsement” that builds trust with potential customers
(04:56) Pitch a story idea that provides VALUE TO VIEWERS, not just promotion of your business
(06:22) Identify topics related to your business that tie into holidays, current events, etc.
(08:17) Email the news desk, anchors, and producers separately with your pitch to increase chances of a response
(12:19) Focus the pitch on helpful tips that viewers can IMMEDIATELY use
(14:10) Going on the news can lend great credibility to build an entire marketing strategy around
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Guest Bio:
Stephanie Love leads the content strategy team at Thryv, an all-in-one software and services platform for small businesses. She also has an extensive background in local television news production.
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