Jul 2024
1h 39m
What's up Rock Nation, today we welcome Kane Kallaway. Kane is a short form content master, and has documented his journey of going full time as a creator for a full year through his weekly newsletter, Blueprint. Kane is one of the most analytical guests we've had on when it comes to content, and truly knows what makes a piece of content viral. We love his thought process when it comes to being a creator, and how he looks at his journey in decades, instead of months or years.
Check out Kallaway here:
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https://beacons.ai/kallaway
https://www.youtube.com/watch?v=m88OV10vRLA
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Timestamps:
0:00 - Trailer
1:27 - Intro
2:50 - One Handed Crack
4:25 - Kane’s decision to go full time with content
5:12 - Kane’s Newsletter “Blueprint”
7:29 - Clarity comes from writing
8:09 - The real challenge with consistency
8:59 - Kane’s daily routine
11:33 - To win, you have to go native on every platform
13:07 - Kane’s editing process
14:06 - Kane’s journey to becoming a full time creator
17:14 - How long Kane let himself fail
19:07 - You need delusion self belief
20:35 - You need something to run from to become successful
23:06 - Tracking analytics weekly keeps you honest
25:11 - How Kane deals with inconsistent income as a creator
26:49 - You have to pick the game you want to play
30:11 - You can either set your purpose, or have a purpose set for you
30:44 - Business model vs lifestyle fit
31:58 - 505 Media Consulting Session
38:23 - Things 505 is doing well VS not
39:41 - Attribution of Fandom
42:31 - How often a creator should post
48:02 - How in tune is kane with his followers
48:25 - What META/Facebook is doing with A.I.
50:09 - Kane’s current content output
52:02 - Kane’s future B2B business idea
52:37 - The best use case for A.I. currently
53:42 - Claude 3.5 (Better than Chat GPT)
57:19 - Are we all F*CKED because of A.I.?
1:00:50 - How Kane got to Interview Mark Zuckerberg
1:02:33 - Biggest takeaway from the Mark Zuckerberg Podcast
1:04:15 - How nervous Kane was to interview Zuck
1:04:51 - What questions Kane prepared for Zuck
1:05:26 - Mark Zukerbergs Hawaii ranch
1:06:04 - Kane is now besties with Zuck
1:06:51 - Why Linkedin is a gold mine for creators
1:10:45 - Why Kane is in the top 100 in the world at short form content
1:11:46 - What makes something go viral
1:16:13 - Using references for A.I. for better outputs
1:16:52 - How the biggest brands are implementing A.I.
1:18:58 - Connecting with other creators IRL
1:22:26 - The losses Kane took in the past year
1:23:24 - Thinking in decades
1:24:42 - Kane’s Controversial Take on Goals
1:25:53 - Lebron’s words of wisdom
1:27:04 - Kane grew up with Lebron
1:29:30 - Do Interesting things to attract interesting people
1:31:29 - Every business has 3 main rules
1:34:38 - Kane’s uncertain future
1:36:59 - Advice to your 18 year old self
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