How can Saudi Arabia maintain its cultural identity in the face of modernization? In this first episode of inbold’s Season 3, Dr. Maha Al Senan, cultural expert and advisor, joins Nay Abi Ramia, partner at Strategy Middle East, to discuss how to safeguard cultural heritage in Saudi Arabia. Join us as we explore the importance of cultural identity, the impact of Vision 2030 on the culture sector, and how to balance tradition and modernity in a changing landscape.