Today’s podcast examines why the world’s biggest football clubs (AC Milan, Barcelona, Real Madrid, Manchester City, etc.) keep scheduling preseason matches in the United States. We’ll use AC Milan, specifically as an example, highlight how the club’s U.S. matches are leading to record sales and audience growth. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw