Joining us today is Aminah Musa, an entrepreneurial spirit deeply rooted in her vibrant Palestinian heritage. Aminah's journey is a testament to innovation and cultural pride, intertwined with her family's unique background. Born in Jerusalem during a wedding—a beginning as extraordinary as her life's work—Aminah grew up in Chicago and Ohio, absorbing the diverse influences of her Spanish-Palestinian mother and a Puerto Rican-raised Palestinian father.
From brainstorming sessions under the stars to launching Pali Roots—a brand that champions Palestinian culture—Aminah, alongside her brother, have navigated the complex world of entrepreneurship without a traditional roadmap. Their story isn't just about creating a brand; it's about igniting a global conversation through fashion, celebrating Palestinian identity far beyond the narrow confines of conflict.
More on Pali Roots here: https://www.paliroots.com/