Imad Ghandour shares his extensive experience in the private equity sector, covering essential topics such as buying, improving, and selling companies in MENA. He delves into the philosophy behind his firm, Cedar Bridge, highlighting their unique approach to operational involvement, and focus on positive management. We delve into Cedar Bridge’s latest successful exit ‘The Grooming Company Holding’ and how Imad and his partners were able to successfully invest in the beauty sector, grow the business internationally and grow it’s bottom line. Imad offers tips on management, deal making, achieving operational excellence and managing through crisis.
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