We head to Montreal, host city of the Canadian F1 Grand Prix.
It's the country's largest tourist event, with an estimated 345,000 fans attending in 2023.
And the sport is growing in popularity, thanks in part to the Netflix series, Drive to Survive.
So how valuable is a Grand Prix to a country's economy? And which other cities are trying to get in on the action?
Produced and presented by Megan Lawton
(Image: The start of the Canadian Grand Prix at Circuit Gilles Villeneuve in Montreal, Quebec on 9 June 2024. Credit: Getty Images)