You wouldn’t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that’s what Richard Thaler has done. In an interview from 2018, the founder of behavioral economics describes his unlikely route to success; his reputation for being lazy; and his efforts to fix the world — one nudge at a time.
<p>Revisiting Steve’s 2021 conversation with the economist and MacArthur “genius” about how to make memories stickier, why change is undervalued, and how to find something new to say on the subject of scarcity.</p><p> </p><ul><li><strong>SOURCE:</strong><ul><li><a href="https://s ... Show More
