Personalizing experiences across the entire customer lifecycle has emerged as a critical strategy for engaging customers and driving growth in banking. However, unlike retailers who focus on maximizing immediate transactions, financial institutions face unique challenges in leveraging personalization to build long-term, profitable relationships.
We are excit ... Show More
Oct 9
A Look Back: The 2023 AI Forecast for Banking
Microsoft's financial services data chief forecast in 2023 how banks would use generative AI. Charles Morris now leads agentic enterprise strategy at Truist, and his early calls are worth revisiting. In February 2023, barely two months after ChatGPT reached the public, Jim Marous ... Show More
13m 18s
Jan 2024
820. Insights: Personalisation in banking
Our expert host, Kate Moody, is joined by some great guests to talk about how personalisation in banking.
Personalisation was one of the key themes that emerged from this year's annual 11:FS Pulse report, which is out now at 11fs.com/report
In the report, our experts, along with ... Show More
49m 8s
Oct 2025
1006. Insights: AI in banking - What it really means for the customer
About this episode: AI is everywhere-your newsfeed, your boardroom, your LinkedIn inbox. But when it comes to real, customer-facing use cases in finance… there’s not much to see. Why isn’t AI transforming the customer experience yet? What’s working behind the scenes, and what’s j ... Show More
48m 27s
Jul 2024
2977: AI-Driven Marketing and Personalization at Scale With OgilvyOne
How is Generative AI reshaping personalized marketing? In this episode, we sit down with Ravi Pal, the Global CTO of Ogilvy One and Verticurl (a WPP Company), to delve into this pivotal question. Ravi, a seasoned technologist, has a wealth of experience in orchestrating enterpris ... Show More
47m 8s
Jul 2023
Designing Your AI Blueprint
<p>AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potenti ... Show More
21m 55s
Aug 2024
Client Retention and the Performance Economy
<p>In the evolving landscape of AI, professional service companies face a critical juncture: productize or risk being left behind. But what does it mean to productize services in an AI-driven economy? Join Knownwell's Chief Marketing Officer, Courtney Baker, CEO David DeWolf, Chi ... Show More
37m 14s
Mar 2024
The Future of AI in Marketing
In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphas ... Show More
6m 22s
Oct 2025
How Will AI Revamp Marketing—and the Role of CMOs?
AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet ... Show More
30m 33s