"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(5:30) - What Business?

(7:50) - Supplement Example

(9:30) - Paired Incentives

(15:00) - What is solving the problem worth?

(16:00) - The Woman in the Red Dress

(20:00) - Every Business Has Shit

(26:30) - Marry Your Business

Follow Alex Hormozi’s Socials:

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

You Need to Understand this if You Want ...