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Jul 2024
29m 22s

Non-Fungible Tokens (NFTs) and Brand Bui...

HBR Presents / Brian Kenny
About this episode
Non-fungible tokens (NFTs), which allow individuals to own their digital assets and move them from place to place, are changing the interaction between consumers and digital goods, brands, and platforms. Harvard Business School professor Scott Duke Kominers and tech entrepreneur Steve Kaczynski discuss the case, “Bored Ape Yacht Club: Navigating the NFT Worl ... Show More
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