54. Ghostwriters

Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal. This episode was originally published on February 9th, 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our coll ... Show More

Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera. This episode was originally published on February 2nd, 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz. ... Show More

They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream. Zachary Crockett lifts the lid. This episode was originally published on January 26th, 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for infor ... Show More

<p>Some people live the most amazing lives but aren't always the best at putting those experiences into words. Kim Chakanetsa talks to two ghostwriters about collaborative writing - what do they enjoy about telling someone else's story?</p><p>Michelle Burford is a celebrity memoi ... Show More

Who wrote the cook books on your kitchen shelves? For many celebrity chefs, a cook book, or several, is an obvious way to extend their brand. But if they don’t have the time or the skills to write one, they may hire a ghost writer or co-author to work with them. It’s not just wri ... Show More

Things are not always what they appear. A ghostwriter who pens eulogies, wedding vows, and work emails for his clients makes a case for the hidden help he provides. Hosted on Acast. See acast.com/privacy for more information. 

Things are not always what they appear. A ghostwriter who pens eulogies, wedding vows, and work emails for his clients makes a case for the hidden help he provides. Hosted on Acast. See acast.com/privacy for more information. 

This week, host June Thomas talks to author, ghostwriter, and YouTuber Michelle Schusterman, who’s written more than a dozen novels. In the interview, Michelle differentiates between her various writing jobs and explains how she juggles so many projects. She also gives a step-by- ... Show More

Want to make a splash in publishing? Try ghostwriting an autobiography for a super famous man. Just make sure the famous man knows about it first.See omnystudio.com/listener for privacy information. 

Your Hosts: Dan, Erin, Brandon, and Howard How many different ways can our writing earn money for us? What additional work, besides "just" writing, do we need to do in order to get that money? In this episode we discuss finding and managing multiple revenue streams, whether that ... Show More

Journalist and author Rachael Taylor discusses how red-carpet events and well-chosen brand ambassadors can impact revenues. 

This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don’t come cheap. From Oprah Winfrey, to Gilbert Gottfried and Eric Clapton, celebs attract a lot of attention. But so do their ... Show More