How do you build an authentic brand and connect with others without losing yourself?
Jen sits down with radio host and author Helen Farmer to discuss crafting the perfect brand voice while staying true to who you are. Helen shares her experience developing a public presence through social media and building her career around being present and relatable.
Helen’s book aims to simplify how working mothers discuss their careers with children by demystifying what they do for a living. Helen also touches on potential breakthroughs around normalising discussions of whole personhood at work and redefining success beyond traditional definitions that no longer resonate. Her work highlights the potential to shape a more equitable future through authentic leadership.
Helen Farmer is BBC-trained broadcast journalist, juggling a career in broadcasting and writing with her main role as mum to her two daughters. She has worked in publishing and radio in Dubai for 17 years, known for her honest take on living, working and parenting, through her social media platform @_helenfarmer_, and on her show on Dubai Eye 103.08, Afternoons with Helen Farmer.
Order Helen's book at https://www.helenfarmerbooks.com/