Murdoch's Sun newspaper backing used to be 'a moment' in every UK general election campaign.
Famously backing Blair in 97. Switching allegiance to Cameron over Brown in 2010.
But this time around we have heard practically nothing. Is that because Murdoch hasn't made his mind up? Or because the enthusiasm for either candidate simply isn't there? Or is it a recognition that the power newspapers wield on the voter is waning?
We speak to former Sun editor David Yelland, host of When it Hits The Fan about the role old and new media plays in politics now. And whether the Murdoch clan themselves may be moving on...
Later, is Boris Johnson a help or a hinderance as he tries to endorse individual Tory candidates.
And have you REGISTERED TO VOTE? You have until midnight Tuesday to do it - it only takes 2 minutes online.
Editor: Tom Hughes
Senior Producer: Gabriel Radus
Producer: Zeynel Can Yuce
Social Media Editor: Georgia Foxwell
Video Production: Shane Fennelly & Arvind Badewal
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The News Agents is brought to you by HSBC UK - https://www.hsbc.co.uk/