Booking.com was founded by a Dutch university student in 1996. It grew slowly for almost a decade. By 2011, the company was generating more than a billion dollars in profits annually — making it the most financially successful digital travel market at the time. The secret to that accelerating growth was the company’s use of large-scale testing and experimentation.
In this episode, Harvard Business School professor Stefan Thomke explains how the company created and sustained a culture of innovation that challenged conventional assumptions about management and process.
Key episode topics include: strategy, experimentation, innovation, travel, digital, platform.
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· Listen to the original Cold Call episode: At Booking.com, Innovation Means Constant Failure (2019)
· Find more episodes of Cold Call
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