Discovery days, also referred to as “Meet The Team Day” or “Decision Day,” have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale.
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What exactly happens during this event? If you're a candidate, what can you expect? Who should join this event? When is the best time to hold a discovery day?
In this episode, Erik and his business partner, Jeff Herr, discuss why this event is a critical success factor in business partnerships. As Erik and Jeff share their experiences as advisors and partners to different brands, you will gain valuable insight from these two industry experts.
Whether you're a franchisor or a potential franchisee, this conversation will give you The Discovery Day Blueprint and show you how to take advantage of this significant day.
“When you're a franchisor, every decision you make has to be for the betterment of the brand.” - Jeff Herr
In This Episode:
- What is franchise discovery day?
- What should franchisors and franchisees be doing during discovery day?
- Who should join the discovery process?
- What decisions must a franchisor make?
- What happens during the actual event?
- How do you structure the event?
- What must a brand do if a candidate delays making a decision?
Resources:
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Connect with Jeff Herr:
💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/
🌐 Website - https://www.frontstreetep.com/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/