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Jun 2024
49m 2s

JCPenney Sells Out with Joel Kim Booster...

Wondery
About this episode
When JCPenney, the 100-year-old department store, decided to rebrand in 2011, they sought the best in the biz to give them a makeover. Enter Ron Johnson, the affable retail genius behind the Apple Store. Hailed as a techy visionary, Johnson was supposed to reinvent the brand. Instead, he alienated customers with high prices and a baffling shopping experience ... Show More
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