logo
episode-header-image
Jun 2024
24m 12s

Meme to Maverick: The Rise of Brand Rahu...

THE ECONOMIC TIMES
About this episode

Rahul Gandhi's comeback in India's blockbuster general elections defied every exit poll and expert prediction. Once the target of the ruling party and its IT cell’s jokes, Gandhi walked across the country..literally..twice..into many more hearts than people had given him credit for. From bearing the dynast cross to taking countrywide barbs in his stride to leading an opposition that snatched unbelievable swathes of political territory from the NDA in elections 2024, the rise of Brand RaGa is a story to tell. Host Ratna Bhushan does that with Prathap Suthan, the man behind campaigns like Incredible India, brand specialist Santosh Desai, and senior editor CL Manoj of The Economic Times!

If you like this episode from Ratna Bhushan, check out other interesting episodes on Munch Kings: The Haldiram’s Story, Corner Office Conversation with Ravi Kant Jaipuria, The Man Behind Pepsi’s Fizz, Climate Change: From Biosphere to Board Rooms, Teens and Mental Health in India, and more

You can follow Ratna Bhushan on her social media: Twitter and Linkedin.

Follow us for the latest episode of ‘The Morning Brief’ on your favourite podcast streaming platform:  ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.

Credits: Narendra Modi, Hindustan Times, Brut India (1), Brut India (2), Rahul Gandhi, India Today, Business Today

See omnystudio.com/listener for privacy information.

Up next
Today
Bihar’s Contentious Voter List Shake-up
A sweeping revision of Bihar’s voter list has stirred debate. The Election Commission’s first Special Intensive Revision in over 20 years demands new, unfamiliar documents from thousands within just 30 days. Critics call it rushed, exclusionary, and potentially unconstitutional. ... Show More
27m 36s
Jul 8
Nightmare on Jane Street
In a significant development, SEBI has barred Jane Street, one of the world’s leading proprietary trading firms, from participating in Indian markets. The action follows concerns over aggressive options trading strategies and suspected manipulation, particularly around Bank Nifty ... Show More
25m 23s
Jul 4
Unseen, Unpaid, Undervalued: The Reality of Women’s Work
Women regardless of privilege or education continue to shoulder the invisible burden of caregiving and domestic work. They may appear independent and empowered but behind the scenes, most women are still doing it all, unpaid and unacknowledged. In this conversation host Apoorva M ... Show More
21m 44s
Recommended Episodes
Apr 2024
'Influencer of influencers': Modi's strategy to win the Indian election
India's PM Narendra Modi is favoured to win a third term as 970 million voters hit the polls in a six-week general election. Using an aggressive digital campaign, he’s doubling down on Hindu nationalism and promising more development. However, crackdowns on opposition and the pre ... Show More
30m 48s
Jun 2024
The Modi Raj 1: The chaiwallah's son
Narendra Modi has been chosen to lead India for the third time in a row. But after 10 years in power, he was humbled at the national election. What kind of leader will he be? Stories from his youth in the Hindu nationalist movement offer clues. This episode draws on audio from th ... Show More
50m 36s
Apr 2023
Is the conviction of Rahul Gandhi a turning point for India?
The de facto leader of India's opposition, Rahul Gandhi, has been stripped of his seat in parliament and is facing two years in prison for allegedly defaming Prime Minister Narendra Modi. Gandhi has lodged an appeal, and is out on bail until a hearing on April 13. Fourteen opposi ... Show More
23m 27s
Apr 2024
Inde : Narendra Modi vers un 3e mandat ?
Près d’un milliard d’électeurs vont se rendre aux urnes en Inde pour une élection dont Narendra Modi est à l’avance donné gagnant. Dans « La Story », le podcast d’actualité des « Echos », Pierrick Fay et son invité Clément Perruche reviennent sur les enjeux du scrutin alors que l ... Show More
18m 36s
May 2024
Inde : les secrets de la longévité de Modi
Le scrutin législatif est ouvert depuis le 19 avril en Inde, il devrait voir sans trop de surprise la réélection de Narendra Modi pour un troisième mandat le 4 juin. Pour « La Story », le podcast d’actualité des « Echos », Pierrick Fay et ses invités dressent le portrait de l’hom ... Show More
24m 10s
Jun 2024
India election: What went wrong for Modi?
The results of the Indian general election were met with surprise the world over. Despite doing enough to secure an historic third term, Prime Minister Narendra Modi will now rely on coalition partners in order to govern, after his BJP party failed to retain an outright majority. ... Show More
26m 21s
May 2024
Modi’s mission
Narendra Modi looks set to win a third term in office thanks to the popularity of his economic policies. But the Indian prime minister has a vision of a Hindu homeland that clashes with the country’s original secular values. Gideon talks to Ravi Agrawal, editor-in-chief of Foreig ... Show More
26m 10s
May 2024
The Modi Raj: Trailer
Narendra Modi is one of the most popular politicians on the planet. India’s prime minister is eyeing a third term atop the world’s biggest democracy. A tea-seller’s son, Mr Modi began life an outsider and the man behind the political phenomenon remains hard to fathom. India has b ... Show More
4m 58s
May 2024
Trailer: The Modi Raj
Narendra Modi may well be the most popular politician on the planet. India’s prime minister is eyeing a third term atop the world’s biggest democracy.  A tea-seller’s son, Mr Modi began life an outsider and the man behind the political phenomenon remains hard to fathom. India has ... Show More
4m 58s
Jun 2024
Trailer: The Modi Raj
Narendra Modi is one of the most popular politicians on the planet. India’s prime minister is eyeing a third term atop the world’s biggest democracy.  A tea-seller’s son, Mr Modi began life an outsider. The man behind the political phenomenon remains hard to fathom. India has bec ... Show More
4m 58s