logo
episode-header-image
Jun 2024
32m 20s

Is Netflix Fumbling Ads?

The Ringer
About this episode

Matt is joined by ad industry insider Michael Kassan to discuss the newest frontier in streaming: advertising! Michael and Matt take a look specifically at Netflix and give their report card on the streamer's initial push into the ad space. They also look more broadly at the streaming ad ecosystem and wonder whether the influx of live events as well as the Great Rebundling of services will help kick-start the ad market (03:04). Matt finishes the show with an opening-weekend box office prediction for the fourth installment in the 'Bad Boys' franchise, 'Bad Boys: Ride or Die' (26:00).


For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown

Email us your thoughts! thetown@spotify.com


Host: Matt Belloni

Guest: Michael Kassan


Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Up next
Yesterday
After a Historic Hollywood Tax Break, Is Moviemaking Coming Back to California?
Matt is joined by Joe Chianese of Entertainment Partners to unpack the new California tax bill, which will significantly expand the state's film and TV tax incentive, making California one of the most competitive states in the country for film and TV production. Joe helps us dig ... Show More
33m 25s
Jul 7
Why the Paramount-Skydance Merger is "F*cking Up ‘South Park’"
Matt is joined by Bloomberg’s Lucas Shaw to discuss the standoff between ‘South Park’ creators Matt Stone and Trey Parker and Paramount amid the looming merger between Paramount Global and Skydance Media. They break down the details of this public fight, why the new season of ‘So ... Show More
33m 23s
Jul 2
Bribe? Surrender? Both? Unpacking the Trump-Paramount Settlement.
Matt is joined by CNN chief media analyst Brian Stelter to discuss Paramount reaching an agreement with President Donald Trump to settle his lawsuit with ‘60 Minutes’ for $16 million. They discuss the curious timing of the settlement amid the looming Paramount-Skydance merger, wh ... Show More
28m 36s
Recommended Episodes
Nov 2022
4. The Business | This Blew Up
Amir Ben-Yohanan sets his sights on turning Clubhouse the content house into Clubhouse Media Group, a publicly traded company. And thanks to some good luck, meme stocks, and a stray Elon Musk tweet, it looks for a moment like it might just work. Host: Alyssa BereznakProducers: Ka ... Show More
55m 26s
Jan 2023
The 2023 Golden Globes, the New ‘Ant-Man’ Trailer, and an Inside Look at Netflix
Chris and Andy talk about this year’s awkward Golden Globes and whether or not they were a success (1:00). Then, they talk about the new trailer for ‘Ant-Man and the Wasp: Quantumania’ (35:00) and a New Yorker profile of Netflix’s head of global TV, Bela Bajaria, that offers insi ... Show More
1h 20m
Apr 2023
Matt Rife: Dating, Dickmorphia, & Dealing with Haters
The one and only Matthew Steven Rife is on the podcast today, in person in Kaitlyn’s brand new and improved podcast studio (pssst… video coming soon!). Kaitlyn just experienced his standup in person and is ready to roast him and get roasted back. KB & Matt are getting into it all ... Show More
1h 4m
Feb 2023
Vanity Fair's Hollywood Cover, Rihanna's Second Baby, and Ashton Kutcher and Reese Witherspoon's New Rom-Com | Tea Time
Vanity Fair's annual Hollywood cover featured a random assortment of celebrities like Selena Gomez and Regé-Jean Page (1:00). Rihanna announced during her Super Bowl halftime show that she is pregnant with baby number two (12:27). This week's Cringe Mode is the new Ashton Kutcher ... Show More
56m 35s
Sep 2021
Kat West: Date Night Murder or Accident? | MURDERISH Ep. 091
On January 12, 2018, 47-year old Jeff West and his 42-year-old wife Kat enjoyed a date night in their small Alabama city. It would prove to be an unforgettable evening, not from all the drinking and dining but because Kat wouldn’t live to see the next sunrise. Initially, it was u ... Show More
48m 39s
May 2022
Mom & Dad: The “How Rude!" Edition
On this episode: Elizabeth and Zak are joined by Amber O’Neal Johnston, author of A Place to Belong and she blogs at heritagemom.com. Together they tackle a question from a nanny who is fed up with preteen attitude. The boy she looks after takes his bad moods out on everyone arou ... Show More
32 m
Sep 2023
Uzo Aduba
“Painkiller” and “Orange Is The New Black” star Uzo Aduba joins the show. Over hummus and crudité, Uzo discusses growing up in a Nigerian household in the suburbs of Boston, what it was like to be in one of Netflix's first hits as a streamer and being in awe of Cate Blanchett. Th ... Show More
48m 22s
Jan 2023
‘The Last of Us’ Episode 2. Plus, Apple TV’s Marketing Strategy and Netflix Is Ready for Another ‘Squid Game.’
Chris and Andy talk about a new Apple TV+ commercial featuring Timothée Chalamet that is pushing the service's upcoming slate of shows (1:00). Then, they discuss an interview with the new co-CEOs of Netflix, Ted Sarandos and Greg Peters, about what they want the streamer's new gl ... Show More
1h 5m