Pac-12 boss Larry Scott wants a media empire that can outshine the Big Ten. But to do it, he must strong-arm ESPN and then find a way to face down satellite TV giant DirecTV.
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Jun 2024
College Football Wars | Where the Pac-12 Went Wrong | 5
<p>The Pac-12 was one of the most prestigious college football conferences in the nation, until its leading schools left for greener pastures with heftier media deals. Now, with only two teams left, the stakes are higher than ever for the Pac-12 to draw viewers. John Canzano, hos ... Show More
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