logo
episode-header-image
Jun 2024
24m 24s

How to become a thought leader

Sweet Fish
About this episode
James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. 

This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House. 

Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s

Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house
Up next
Nov 2024
Your Video Podcast Cockpit
Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adj ... Show More
21m 51s
Nov 2024
5 PERFECT Examples of B2B Content
These five B2B brands are pushing boundaries with innovative content.  In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss:How one brand’s commitment to industry ne ... Show More
25m 30s
Nov 2024
The State of Video Podcasting
We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed. In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your show ... Show More
54m 31s
Recommended Episodes
Apr 2022
So You Want To Grow Your Business? Here’s How
School is now in session!  So you want to grow your business but aren't quite sure how to go about?  In today's episode Anaita walks us through the difference between growing and scaling and what you need to do to expand your business.  She takes us through how to test interest f ... Show More
8m 40s
Jul 2023
Building The bossbabe Brand w/ Natalie Ellis
On this episode of the Own Your Future Podcast, Dean sits down with Natalie Ellis, CEO and Founder of bossbabe, inc and CEO Mama. If you’ve ever wanted to start a business and don’t know where to start, you're going to want to grab a cup of coffee or tea, a notebook, and maybe… n ... Show More
50m 45s
Apr 2021
What Is the Future of Music, Audio, and Sonic In 2021? | Marketing For The Now #20 Part 2/2
Today’s episode is Part 2 of Marketing For the Now #20 where we ask the question “What is the future of music, audio, and sonic in 2021?”. We’re joined by an elite lineup of guests including: Ryan Tedder, 3x Grammy Award-Winning Songwriter, Investor, Entrepreneur Amazon Music, Gl ... Show More
1h 2m
Apr 2021
What Is the Future of Music, Audio, and Sonic In 2021? | Marketing For The Now #20 Part 1/2
Today’s episode is Part 1 of Marketing For the Now #20 where we ask the question “What is the future of music, audio, and sonic in 2021?”. We’re joined by an elite lineup of guests including: Ryan Tedder, 3x Grammy Award-Winning Songwriter, Investor, Entrepreneur Amazon Music, Gl ... Show More
1 h
Sep 2023
Kevin Ryan: How This Billionaire Founder Finds +$20B Business Ideas
Episode 495: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Kevin Ryan, Founder and CEO of AlleyCorp, an incubator and venture capital fund behind Business Insider, MongoDB, GILT and Zola among others. Kevin shares how he runs his ... Show More
1h 2m
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?Vibhor Kapoor, former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for ... Show More
38m 39s
Sep 2021
Inside an influencer house
We’re off to an influencer house, a luxurious mansion where social media personalities are temporarily living together to create content on behalf of a plant-based food brand. It’s a new way of advertising with big budgets and big personalities, but is it money well spent? Elizab ... Show More
17m 28s
Apr 2024
Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in ... Show More
52m 57s
Apr 2023
The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)
How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinc ... Show More
30m 35s