Episode 591: Sam Parr ( https://twitter.com/theSamParr ) talks to Kevin Espiritu ( https://x.com/KevinEspiritu ), AKA The Plant Daddy, about how he turned a side hustle into a $45M business in his backyard.
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Show Notes:
(0:00) Intro
(3:41) $250k playing online poker
(6:04) The influence of Pat Flynn
(7:43) Cocoa butter cream review site
(8:30) Printing on-demand shirts
(12:26) From Scribe to $300/mo gardening blog
(15:06) Inflection point: The metal raised bed
(17:42) Billion-dollar blogs
(19:20) Life-changing money
(23:56) 5 Languages of the love of money
(26:47) Lessons from Ramit Sethi
(28:25) Path to $100M through acquisitions
(29:19) Buying a seed tray business for less than $500K
(33:22) Buying a competing gardening blog
(37:00) Acquiring Botanical Interests
(42:16) Red and green flags in acquisitions
(46:12) The danger of being a celebrity on the internet
(48:45) Idea: Branded hybrid plant species
(52:38) Floyd Zaiger, the godfather of licenced plants
(57:26) The lie behind Blue Zones
(1:00:12) The Tesla of chicken coops
(1:00:53) Beekeeping
(1:04:46) Choosing your hobbies wisely
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Links:
• Kevin on Youtube - https://www.youtube.com/@kevinmespiritu
• Epic Gardening on YouTube - https://www.youtube.com/@epicgardening
• The Chernin Group - https://tcg.co/
• The Billion Dollar Creator - https://nathanbarry.com/billion/
• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano