How can entrepreneurs establish authority and land clients if they don’t (yet!) have a large audience?
Ina Coveney is a business coach, visionary partner, and marketing strategist who works with entrepreneurs and coaches.
Join Scott and Ina as they explore:
* Strategies for building social authority with a small audience.
* Fighting feelings of inadequacy that are linked with having a relatively small audience.
* Ina’s experience growing small social media audiences for her clients.
* Misconceptions about needing a large audience for social media success.
* Making over $100,000 in two years without a large audience.
* Disputing the idea that a large social media following is necessary for success.
* Facebook ads for entrepreneurs.
* Mistakes to avoid: hiring agency to run your Facebook ads without proving your brand's mass appeal first.
* The importance of understanding local audiences if you want your Facebook ads to be effective.
* Knowing what your goals are for Facebook ads: growing your audience, generating leads, etc.
* Your ideal clients may already be in your audience. Ignoring this can lead to missed opportunities.
* Engaging with the right people in your audience, rather than just growing the audience for its own sake.
* Using Instagram DMs to build connections and turn them into sales.
* Measuring your audience engagement by the number of conversations had, not likes or comments.
* Having regular conversations with your ideal clients, which can increase the likelihood of them signing up for your training, services, etc.
* Scott’s insights on networking, relationship building, and raising perceived value through personalized content.
* Inviting your audience to dive deeper into your content via stories and invitations to webinars and other live events.
* Creating content that works for you and doesn’t risk burning you out.
* Measuring social media engagement.
* Forming meaningful relationships with potential clients through Instagram Live and podcast interviews.
* Finding win-win solutions in negotiation.
Thanks to Ina Coveney for being on Business, Bourbon & Cigars.
Connect with Ina on LinkedIn: https://www.linkedin.com/in/inacoveney/
Follow Ina on Instagram: https://www.instagram.com/inacoveney
Check out Ina’s podcast: Get Clients First with Ina Coveney: https://www.getclientsfirstpodcast.com/
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This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com