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May 2024
12m 14s

Time Smooths Out Rough Edges With Brand

Edward Sturm
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Brand Mentions Are Exploding in Value - But Do Backlinks Still Matter?
E1078: Charles Floate joins the show to talk about where SEO is going as Google, ChatGPT, Perplexity, Claude, and other AI systems change how people find information. The main question: if brand mentions are becoming more important, do backlinks still matter? Charles argues that ... Show More
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Do Lost Backlinks Still Help Your SEO? The "Link Echoes" Effect
E1076: Do lost backlinks still help your SEO after they disappear? We look at the "link echo" effect: the idea that Google may continue to carry value from backlinks even after those links are removed. This came up again after a recent Google Search Console bug made many SEOs thi ... Show More
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E1077: Ash Nallawalla has been doing SEO for more than 25 years, mostly inside or alongside large companies. In this episode, we talk about why SEO so often gets ignored inside big organizations, even when leadership says organic search matters. Ash explains his idea of visibilit ... Show More
1h 6m
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