logo
episode-header-image
May 2024
19m 30s

The Four Lies Holding Your Business Back...

Leila Hormozi
About this episode

“The reality is that a lot of people are very good at doing business, but they're not teaching people how to do business.” Today, Leila (@LeilaHormozi) addresses four common misconceptions hindering business growth, providing practical strategies to overcome them. She emphasizes the importance of understanding market potential, effectively scaling services, mastering business operation duplication, and decisively managing personnel issues for businesses with revenues between $250,000 and $20 million.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(0:54) - 1st Lie: “My market is too small.”

(6:34) - 2nd Lie: “My service can’t be scaled.”

(10:14) - 3rd Lie: “I can’t duplicate myself.”

(14:12) - 4th Lie: “I can’t fire that one employee.”

Follow Leila Hormozi’s Socials:

LinkedIn | Instagram | YouTube | TwitterAcquisition 

Up next
Yesterday
Overpromising Is Killing Your Team | Ep 295
In this solo episode, Leila (@LeilaHormozi) looks at a critical leadership pitfall: overpromising. She shares what happens when well-meaning leaders create false hope, how it undermines trust, creates team-wide resentment, and leads to long-term dysfunction. Say less, do more. Wa ... Show More
18m 47s
Jul 7
Why The Best Leaders Always Plan on Sundays | Ep 294
In this episode, Leila (@LeilaHormozi) explains the critical difference between preparation and repair in leadership. The best leaders never skip Sunday planning, and failing to prepare borrows time with heavy interest from your future self. There are always ways to avoid chaotic ... Show More
21m 8s
Jul 4
Throwback: Why You Should Stop Saying Sorry | Ep 293
In this throwback episode, Leila (@LeilaHormozi) returns to a key idea: everything costs you something. You can either pay the price of discipline now or the price of regret later. Leila challenges entrepreneurs to embrace the difficulty of doing what matters and let go of the fa ... Show More
16m 17s
Recommended Episodes
Jan 2024
99% of Businesses Fail Over a Long Enough Time Horizon | Ep 663
“I think most people miss is that they don't even know the hats that they are wearing.” Today, Alex (@AlexHormozi) talks about the importance of transitioning from selling your services to selling your business and making your business a sellable asset. He discusses the key aspec ... Show More
16m 31s
Jun 2024
Your Business Is NOT What You Think It is | Ep 724
“People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots a ... Show More
42m 4s
May 2024
What It Really Takes to Grow Your Business | Ep 716
“All businesses have sh*t. The challenge is knowing which sh*t you're willing to deal with.” Today, Alex (@AlexHormozi) delves into the crucial aspect of truly understanding your business's core challenges and its nature to unlock substantial growth. He emphasizes the disparity b ... Show More
29m 28s
Feb 2024
I Helped 6 Business Owners Overcome Their Fear of Failure | Ep 672
“It's not about how hard you can hit, but it's about how hard you can get hit and keep going forward.” Today, Alex (@AlexHormozi) answers questions of entrepreneurs as they share their personal experiences, obstacles, and solutions faced in their respective entrepreneurial journe ... Show More
38m 34s
Apr 2024
Small Business Fun Facts: What to Know Before Starting a Small Business
Your small business (or idea if you haven’t started yet) is a lot more important than you think. Just ask Karen Kerrigan, the president and CEO of the Small Business & Entrepreneurship Council. She’ll be sharing a ton of fun facts about how small businesses drive innovation, help ... Show More
15m 46s
May 2024
The Entrepreneurial Journey | Ep 705
“It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up.” Today, Alex (@AlexHormozi) shares valuable insights on managing the delicate balance between control and delegation in the entrepreneurial journey, drawn from his e ... Show More
11m 2s
Jun 2024
The Undiscussed Keys to Entrepreneurial Success
This is the masterclass in leadership and entrepreneurship mastery you’ve been waiting for!  In this episode I’m sharing my most crucial strategies and personal insights that have significantly shaped my journey. I’ve used every one of these to get INCREDIBLE RESULTS over the yea ... Show More
23m 57s
Jun 2024
How to Recover From Huge Mistakes in Business | Ep 723
"Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and deli ... Show More
26m 52s
Apr 2024
Lead to Scale: Cultivating Leadership for Business Growth (with Sean Ferres) | Ep 694
“Why would you allow it to change your behavior?” Today, join Alex (@AlexHormozi) as he guests on Sean Ferres channel to talk about strategies for customer acquisition, value enhancement, and retention, focusing on the importance of niche specialization and productizing services. ... Show More
26m 31s
Jun 2021
384: The Entrepreneurial Leap with Gino Wickman
If you’re an entrepreneur (or a wantrepreneur), this episode is for you. Today I’m talking with Gino Wickman, arguably one of the most influential entrepreneurs in modern history and bestselling author of Traction, Get a Grip, and Rocket Fuel. Perhaps even more consequential, he’ ... Show More
53m 27s