logo
episode-header-image
May 2024
24m 2s

K-Pop to K-Colleges: India’s Korea Craze...

THE ECONOMIC TIMES
About this episode

From BTS to Bibimbap, K-culture is taking over India's Gen Z! But it's not just K-Pop and K-Dramas anymore. Studying abroad in South Korea is becoming super popular. But why the sudden surge? Host Prachi Verma dives into the reasons behind the "K-College" craze!  South Korea offers high-quality education, lower costs compared to Western countries, and a chance to experience the Korean culture firsthand. Is South Korea the next big study abroad destination for India? Listen to Shantanu Singh, Director of EduCandor, and Rohin Kapoor, Partner - Management Consulting at BDO. We also get you the voices of two Indian students, one who is pursuing higher education in South Korea and the other on her way to South Korea. Tune in to the latest episode of The Morning Brief podcast!

Check out the other interesting episodes like Polls On My Pod: Saturation States of Rajasthan & MP, Polls On My Pod: Muted Manipur & The Tamil Nadu Triangle, Arvind Kejriwal’s Arrest: An Opposition Shaken or Stirred?, Alliance Arithmetic: Decoding the Political Jigsaw of Lok Sabha Elections 2024, and more!

You can follow Prachi Verma on her social media: Twitter and Linkedin

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, Amazon Music and Google Podcasts.

See omnystudio.com/listener for privacy information.

Up next
Today
Bihar’s Contentious Voter List Shake-up
A sweeping revision of Bihar’s voter list has stirred debate. The Election Commission’s first Special Intensive Revision in over 20 years demands new, unfamiliar documents from thousands within just 30 days. Critics call it rushed, exclusionary, and potentially unconstitutional. ... Show More
27m 21s
Jul 8
Nightmare on Jane Street
In a significant development, SEBI has barred Jane Street, one of the world’s leading proprietary trading firms, from participating in Indian markets. The action follows concerns over aggressive options trading strategies and suspected manipulation, particularly around Bank Nifty ... Show More
25m 23s
Jul 4
Unseen, Unpaid, Undervalued: The Reality of Women’s Work
Women regardless of privilege or education continue to shoulder the invisible burden of caregiving and domestic work. They may appear independent and empowered but behind the scenes, most women are still doing it all, unpaid and unacknowledged. In this conversation host Apoorva M ... Show More
21m 44s
Recommended Episodes
Jan 2019
BTS: Who made Korea cool?
Korean culture is increasingly playing a bigger role in our lives: We eat Korean BBQ, watch Korean dramas, and buy Korean cosmetics. But the big drive behind the Korean wave is Korean Pop, better known as K-pop. The country’s music industry is taking the world by storm, penetrati ... Show More
21m 3s
Jan 2024
#440 | The Korean Wave: How K-Pop Conquered the World
  It's the story of how artists from a small, somewhat unexpected country became global music sensations, amassing devoted fans and making billions in the process.   In this episode, we'll be talking about the rise of K-Pop, the strategic role of the Korean government, and the gl ... Show More
22m 59s
Oct 2020
What is K-Pop?
What is K-Pop? Thanks for asking! On October 15th, Big Hit Entertainment debuted on the Korean stock exchange. If you’re not familiar with the company itself, you’re more likely to have heard of BTS, one of the bands they created. In barely 24 hours, the success of the IPO had ex ... Show More
4m 57s
Oct 2021
CLM S5#9 – B.Courmont – "Squid Game, K-pop, Parasite : Corée du Sud, superpuissance du soft power ?"
« Squid Game », « Parasite », BTS ou encore « Gangnam Style », la culture coréenne rencontre un franc succès sur la scène internationale. Apparue dans les années 1980 avec la démocratisation et l’essor économique du pays, l’« Hallyu », la vague d’engouement générée par l’industri ... Show More
26m 24s
Jun 2021
K-pop, K-dramas, and K-fever: Why Korean Culture is Booming
In this episode, Dr. Anderson, a South Korean media studies and popular culture expert at George Mason University, tells us how Hallyu - or the Korean Wave - led to the globalization of Korean culture. We discuss how K-pop music and Korean dramas gained worldwide popularity, anal ... Show More
26m 43s
Feb 2020
K-pop: shaped by fans and shaken by scandals
K-Pop has never been more popular. However, a recent string of high profile controversies including a rape conviction and two suicides have sullied the image of the Korean cultural export. Edward White talks to Patricia Nilsson about what makes a K-Pop star, why the singers are u ... Show More
14m 10s
Jun 2023
A Look at the K-Pop Industry and Its Global Fandom | Beyond the Scenes
K-Pop has had loyal Korean fanbases for decades and has made a global impact over time. The intimate relationships cultivated between K-Pop idols and their fans speak to the power of this method of entertainment. Daily Show segment producer Sabrina Lee and postdoctoral associate ... Show More
52m 48s
Jul 2021
K-pop is everywhere but on the radio | Tell Me More
K-pop is hugely popular worldwide, and boy band BTS’s “Dynamite” was virtually inescapable in 2020. And yet, the genre is hard to find on American radio. Despite K-pop’s takeoff online in the US and all over the globe, radio DJs still find most of it too risky to play for a Top 4 ... Show More
16m 31s
Dec 2022
From stardom to service: BTS's military dilemma
In many ways South Korean boy band BTS is exceptional. The group sells out stadiums around the world, and adds about $3.6 billion USD a year to their home economy. But in one crucial aspect, each of its seven members is completely ordinary. Like every young man in South Korea: th ... Show More
27m 33s