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May 2024
32m 46s

Jeep vs Bronco | Bye Bye Bronco | 3

Wondery
About this episode
It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, a ... Show More
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Jeep vs Bronco | Full Throttle | 4
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Jeep vs Bronco | Back in the Saddle | 5
David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its bu ... Show More
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