logo
episode-header-image
May 2024
32m 46s

Jeep vs Bronco | Bye Bye Bronco | 3

Wondery
About this episode

It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Underground may succeed it hits a major roadblock — a global, financial crisis that short-circuits both Ford and Chrysler.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Today
McDonald's vs The Burger Revolution | Better Burgers | 1
It's the mid-2000s, and new burger chains are popping up across the United States. Places like Five Guys and Shake Shack are touting their higher-quality ingredients. As these chains rapidly expand, they force behemoths like McDonald’s to reevaluate their own businesses and switc ... Show More
40m 13s
Aug 21
Can Southwest Airlines Survive? | Bumpy Skies Ahead | 3
Southwest Airlines announced some big changes recently, and customers of the “Love Airline” are not feeling it. Joe Guinto, a business reporter who wrote this season, joins David to discuss the airline’s next steps, and what it’ll take to keep fans and employees loyal. Later, Ban ... Show More
39m 52s
Aug 20
Can Southwest Airlines Survive? | Excess Baggage | 2
It’s 2023 and Southwest Airlines’ stock is in a nosedive. With costs ascending, Southwest CEO Bob Jordan freezes hiring and slashes spending. Amid all that, a crisis at Boeing has left Southwest short on jets. With Southwest weakened, an unwelcome, activist investor rushes on boa ... Show More
42m 14s
Recommended Episodes
Jul 2020
Twenty-Five Years Later, Ford Resurrects the Bronco
Today is Tuesday, July 21, and we’re looking at Bronco vs. Jeep. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
4m 47s
May 2022
Ford’s Bill Ford: The Refounder Mindset, part 1
We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof ... Show More
34m 17s
Nov 2018
History of the Lincoln Motor Company
Named after one of the greatest U.S. presidents, the Lincoln Motor Company has become as ingrained in American culture as the Statue of Liberty. Founded by Henry Leland to produce plane engines during World War I, Lincoln became a key driver of the early automobile industry in th ... Show More
24m 26s
Aug 2022
🧊 “Iced Hot Girl Walk” — Starbucks’ latte flywheel. Ford’s Jeep-killer. TikTok’s musical frenemy.
Starbucks served up record sales thanks to 16-year-olds ordering insanely complex cold drinks. TikTok noticed a funny thing you do when you’re on TikTok, so it just trademarked the term “TikTok Music” (heads-up, Spotify). And Ford just revealed that 70% of the buyers of the new B ... Show More
19 m
Jul 2021
New Ford Bronco Test Drive
Spike drives the Aston Martin DBX; Jonny Lieberman reviews the new Ford Bronco and another Real Insurance Story from Zuckerman. Learn more about your ad choices. Visit podcastchoices.com/adchoices 
56m 51s
Jan 2022
Yahoo Finance Presents: Ford CEO Jim Farley
On this episode of Yahoo Finance Presents, Yahoo Finance Editor-at-Large Brian Sozzi talks with Ford President & CEO Jim Farley to discuss the company’s Ford Pro program. Also discussed was the recent supply and chip shortage in the auto industry and the expansion of Ford’s elect ... Show More
11m 33s
Sep 2022
Rivian: RJ Scaringe
When you consider the risk of doing business, it doesn’t get much bigger than starting a car company: competition is formidable, startup costs are in the billions, and very few people believe you can pull it off. That’s the massive challenge RJ Scaringe walked into in 2009, when ... Show More
1h 14m