logo
episode-header-image
May 2024
31m 39s

Budget Allocation and Optimization for R...

Step
About this episode

Discussing budget allocation, Juliette Nicholls, Bassem Saber, and Abeer Raza share insights on smart spending and engaging customers, providing practical advice for maximizing marketing impact.

Sign up for Step events https://stepconference.com/

Subscribe now to the Step Feed newsletter for a daily roundup of the top tech & business news https://subscribe.stepfeed.com/

_____________________

HIGHLIGHTS

(0:20) Smart Budget Allocation and Data Analytics

(5:09) Effective Budget Strategies for Small Businesses

(12:09) Harnessing Data Analytics for Growth

(17:41) Maximizing Marketing Budgets for Small Businesses

(22:59) Digital Marketing Tactics for Small Businesses

_____________________

QUOTES

"Budget allocation is a critical factor in scalability. I've kind of went through all the cycles where you have little or no budget to allocate, and it's not something that you think about to where you have millions of dollars that you have to allocate in a span of one year."

"People that are super focused on data, they're way more successful. They allocate their budgets way better."

"Define your first look at your competitors, right, like you look at what your competitors are spending on. And understand, you know, what the metrics look like."

"Big brands, you know, they have approval processes, they have committees, they have a lot of hassle when they have to implement changes. Smaller businesses, they can A/B test in a matter of minutes."

"Data is super important. But in order for you to measure data, you need to set the right KPIs, the right metrics in place to measure it, and then act on it based on assumptions that you've created through hypotheses or trend analysis."

"We've all been there where we've exhausted hundreds of thousands of dollars in ad spend and got nothing out of it. You have to set the hypothesis right upfront."

"It's things like these tactics that allow small businesses to scale drastically in markets that are overlooked by big businesses. And that is what makes entrepreneurs brilliant."

"Understanding user behavior through data analytics and AB testing helps in making informed decisions for budget allocation."

"I think it's critical when you define your metrics well, when you define your ROI well, to realize how you scale and what your acquisition cost is."

"One of the biggest mistakes that most small businesses make when they're scaling is looking at setting the right metrics in place."

_____________________

If you’re enjoying this podcast, please subscribe to Step Podcast and leave us a review!

Spotify → https://spoti.fi/3LIG8wj

Apple Podcasts → https://apple.co/3PxIXU5

Anghami → https://bit.ly/3lDKxG4

Up next
Dec 2024
Keynote by Reid Hoffman's Blitzscaling Co-Author: Chris Yeh
Blitzscaling strategies are reshaping how startups grow and dominate markets, with rapid growth prioritized over efficiency to win. Chris Yeh of Blitzscaling Ventures delves into the principles of blitzscaling and its synergy with AI, offering insights on seizing market opportuni ... Show More
24m 3s
Nov 2024
Navigating the AI Investment Landscape
The AI investment landscape is rapidly evolving, with groundbreaking innovations and challenges emerging at every turn. Arif Hilaly of Bain Capital Ventures, Calvin Chin of E14 Fund, Bilal Zuberi of Lux Capital, John Chu of Khosla Ventures, and Lisa of 99 VC discuss trends, valua ... Show More
46m 58s
Sep 2024
Navigating the AI Landscape
Jeremiah Owyang, General Partner at Blitzscaling Ventures, delivered a comprehensive overview of the current AI landscape. He introduced the AI tech stack, explaining its layers from data to applications and agents.  Sign up for Step events https://stepconference.com/Subscribe no ... Show More
18m 47s
Recommended Podcasts
Maté Conversations
Step
احمد عامر: السيرة النبوية
Ahmed Amer
اذكار الصباح والمساء
MESHARI ALENEZI
Kalam mn Lahb
Trend Media Stage
#ABtalks
ANAS BUKHASH
anything goes with emma chamberlain
Emma Chamberlain
Rain Sounds
Sleepy Sound
TED Talks Daily
TED
بودكاست أبجورة
Podcast Abajoura
Rotten Mango
STEPHANIE SOO