There’s a code amongst magicians to never reveal their secrets. But on her latest trip through star-studded Los Angeles, Janet uncovers the secret to succeeding in business when she visits the city’s one and only magic shop, The Magic Apple. Tucked away on the second story of a strip mall, the owner of this charming hobby shop has been trading in tricks and ... Show More
Sep 2024
Introducing: Pioneers of AI
We’re excited to launch WaitWhat's newest weekly series, Pioneers of AI — your guide to the latest technological frontier. Hosted by AI thought leader, scientist, and investor Rana el Kaliouby, tune in for insights from industry trailblazers, explore the ethical considerations of ... Show More
1m 58s
May 2024
Finding a foundation for innovation in New York City
In a bustling dynamic city of over 8 million people, the diner remains one of the few comfortable places you can sit down, relax, and get a taste of the familiar without feeling like you’re missing out on the excitement. For half a century, that’s what the Square Diner has been p ... Show More
19m 55s
Apr 2024
Introducing: Offsite Adventures
From the team behind Spark & Fire, we're happy to share the first episode of Offsite Adventures, our newest show uncovering the gems, magical moments, and unique learnings in iconic business travel destinations.Three minutes before midnight in Times Square, one of the most traffi ... Show More
20m 35s
Jul 2024
TikTok Shops and the Power of Radical Focus
Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journe ... Show More
1h 7m
Jun 2022
#54: The Boutique Approach to Taking on the Big Box Stores
Stephanie’s cracked the hardest part – her Austin, TX, designer boutiques have seen record growth this past year despite the pandemic. She knows for a fact she’s taking sales away from the big hitters like Nordstroms, Revolve and Amazon - her customers just prefer the personal to ... Show More
31m 40s
Aug 2025
The Aspire Playbook: How Lucy Guo, a Rebel Girl in a Man’s World, Became the World’s Youngest Self-Made Female Billionaire
Emma sits down with Lucy Guo to uncover the incredible journey of how the daughter of immigrants from Fremont, California, became the world's youngest self-made female billionaire. Unapologetic and refreshingly candid, Lucy offers practical insights into monetizing your passions, ... Show More
1h 39m