logo
episode-header-image
Apr 2024
29m 53s

Metrics that Matter For The Organic Engi...

Step
About this episode

Exploring strategies for maximizing organic reach and leveraging key metrics across various digital platforms, Juliette Nichols, Fahad Kaleem, Matt Grey, and Ankita Dhawan engage in a dynamic discussion, sharing insights on audience behavior, algorithm adaptations, and the future landscape of organic content.

Sign up for Step events https://stepconference.com/

Subscribe now to the Step Feed newsletter for a daily roundup of the top tech & business news https://subscribe.stepfeed.com/

_____________________

HIGHLIGHTS

(0:20) Exploring organic growth strategies for social media platforms.

(6:28) Understanding the impact of social media algorithms on content creators' success.

(11:07) Analyzing content shelf life, algorithms, and achieving success on YouTube.

(15:17) Implementing content creation strategies, focusing on metrics and ROI.

(19:52) Selecting platforms for business growth: TikTok, YouTube, Instagram, LinkedIn.

_____________________

QUOTES

"You gotta stop selling, you gotta start sharing content that people would want to share."

"Attention is the new currency. And if you have attention one way or the other, you are going to have an advantage."

"People are smart. They can tell templatized AI content from authentic stories and experiences."

"Metrics are good, but look at platforms like BuzzFeed. They cared only about metrics, and it's worth nothing."

"Every platform serves a slightly different purpose. Pick where your audience is and where they're more likely to buy."

"Organic growth just doesn't happen. You have to engineer it."

"Authenticity and sharing experiences will be your differentiator in the years to come."

"Content shelf life takes time to show results. Three to six months is the minimum for any organic effort to show a tangible result."

"I think the metrics that matter depend on the platform that you're working on. Inevitably, I think that some of the commonalities are sort of asking yourself, why would someone save this piece of content? And why would someone look at this piece of content and share it with five friends? And if you can kind of answer those really clearly you're engineering some content out the gate that has a good shot at pushing some numbers."

"The more people that save the content, the more valuable that content is, the more they're going to share it with their friends. And the more you're kind of triggering the algorithm to bump up that content to the home feed, in drive more follower growth, drive more views."

_____________________

If you’re enjoying this podcast, please subscribe to Step Podcast and leave us a review!

Spotify → https://spoti.fi/3LIG8wj

Apple Podcasts → https://apple.co/3PxIXU5

Anghami → https://bit.ly/3lDKxG4

Up next
Dec 2024
Keynote by Reid Hoffman's Blitzscaling Co-Author: Chris Yeh
Blitzscaling strategies are reshaping how startups grow and dominate markets, with rapid growth prioritized over efficiency to win. Chris Yeh of Blitzscaling Ventures delves into the principles of blitzscaling and its synergy with AI, offering insights on seizing market opportuni ... Show More
24m 3s
Nov 2024
Navigating the AI Investment Landscape
The AI investment landscape is rapidly evolving, with groundbreaking innovations and challenges emerging at every turn. Arif Hilaly of Bain Capital Ventures, Calvin Chin of E14 Fund, Bilal Zuberi of Lux Capital, John Chu of Khosla Ventures, and Lisa of 99 VC discuss trends, valua ... Show More
46m 58s
Sep 2024
Navigating the AI Landscape
Jeremiah Owyang, General Partner at Blitzscaling Ventures, delivered a comprehensive overview of the current AI landscape. He introduced the AI tech stack, explaining its layers from data to applications and agents.  Sign up for Step events https://stepconference.com/Subscribe no ... Show More
18m 47s
Recommended Podcasts
Maté Conversations
Step
احمد عامر: السيرة النبوية
Ahmed Amer
اذكار الصباح والمساء
MESHARI ALENEZI
Kalam mn Lahb
Trend Media Stage
#ABtalks
ANAS BUKHASH
anything goes with emma chamberlain
Emma Chamberlain
Rain Sounds
Sleepy Sound
TED Talks Daily
TED
بودكاست أبجورة
Podcast Abajoura
Rotten Mango
STEPHANIE SOO