Africa is a place where technology and trade are expected to grow at an accelerated pace over the next decade. The population is also projected to double by 2050. What are the challenges and opportunities localization providers face as a new generation of Africans increasingly demands personalized content in their own language? Join us for a fascinating disc ... Show More
Sep 1
Cultural Intelligence Series - When cultural risk becomes legal risk: IP, compliance and the limits of AI
In IP, getting the language wrong isn't a quality issue but a legal one. James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context. Not just the legal conte ... Show More
17m 55s
Aug 12
Cultural Intelligence Series - Why great products get lost in global markets
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ... Show More
15m 39s
Jul 15
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join ... Show More
26m 44s
Aug 2023
The path to greater productivity and prosperity in Africa
<p>By 2050, about 25 percent of the world’s population will be from the African continent. What can be done now to support Africa’s educational infrastructure, bountiful resources, and technological innovation? On this episode of <em>The McKinsey Podcast</em>, McKinsey partner Ma ... Show More
29m 15s