As language professionals we hear a lot about the dangers of disappearing languages. But what about writing systems? What happens to a culture when new generations can't read its ancestral alphabet? Join us for a fascinating—and unscripted—conversation with Tim Brooks, founder of the Endangered Alphabet Project.
Jul 15
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join ... Show More
26m 44s
Jul 9
More than words: inside the world of localization testing
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used. Key topics covered: * Why localization testing ... Show More
33 m
Nov 2019
How to save a language from extinction | Daniel Bögre Udell
As many as 3,000 languages could disappear within the next 80 years, all but silencing entire cultures. In this quick talk, language preserver Daniel Bögre Udell shows how people around the world are finding new ways to revive ancestral languages and rebuild their traditions -- a ... Show More
6m 25s
Jan 2023
Bringing dead languages back to life
Australia used to be one of the most linguistically diverse places, with over 200 languages. Today, many of Australia’s indigenous languages are considered “highly endangered”. Inspired by his native language, Hebrew, Ghil’ad Zuckermann is a linguistics professor who is on a miss ... Show More
26m 13s