We're joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head of Strategy at the Special Group. We talk about the new work and the unlock that drove its original creation. Thanks to the Master of Advertising Effectiveness program (MAE) for sponsoring this episode. More at MAE.academy.
Aug 2024
How To Leverage Social Media To Sell Your Products l The Co-Founders of Womaness
<p>In today's episode of the GaryVee Audio Experience, I sit down with Michelle Jacobs and Sally Mueller, co-founders of Womaness. They share their journey of identifying a massive gap in the market for high-quality, clean products. They discuss the challenges of scaling thei ... Show More
27m 25s
Feb 2021
Attention, Business, & Creative: The ABC's of Brand Building
<p>Today’s episode is a keynote speech that I gave for Anheuser-Busch, discussing this transformational time for Madison Ave and how it goes beyond the effects of the COVID-19 pandemic. I detail my ABC’s of building brand and how the current marketing industry can adapt to the cu ... Show More
37m 32s