logo
episode-header-image
Apr 2024
11m 11s

What Is Advantage + Shopping Campaigns O...

Marketing and Margaritas
About this episode

Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers?

In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy.

If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature effectively.


Follow @marketingandmargaritas_ or @made_creativeco for more ads advice

Up next
Mar 31
Rapid Response: Your Marketing Questions, Answered Fast!
It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.From strategies that work to industry hot takes, th ... Show More
16m 7s
Mar 24
Mastering Meta: What’s Actually Working Right Now (Backed by Data & Real Accounts)
In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data. From the shift to micro persona targeting to the creative formats actually driving ... Show More
24m 56s
Mar 18
Dupes.... But For Programs
We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business.From calendar apps to course builders and memberships — there’s a cheaper version of almost everything. In this episode, we're breaking down the truth about buying lower-cost alternatives t ... Show More
27m 37s
Recommended Episodes
May 2024
How To Create a Social Media Ad That SELLS l Entrepreneurs On Fire
<p>On todays episode of the GaryVee Audio Experience, Im sharing a podcast I recently did with Entrepreneurs On Fire. we explore the game-changing strategies for capturing underpriced attention in today&#39;s digital landscape. Ever wish you had a clearer path to gaining visibili ... Show More
28m 44s
Jul 2023
The Hidden Place Your Business Is Losing TONS Of Money
<p>I&#39;m convinced most ecommerce brands have a massive cost center that they have no idea exists. In fact, they probably think it&#39;s a profit-center.</p> <p>In this episode, I explain how deeply understanding the value each dollar your ads are creating saves you from acquir ... Show More
26m 3s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today&#39;s podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Aug 2023
What Should Your Social Media Ads Look Like? | A Q&A From Mumbrella360
<p>Today&#39;s episode is from this year&#39;s Mumbrella360 conference, which took place back in July. It was an incredibly fun talk and I dove straight into a Q&amp;A. I answered questions like what&#39;s the difference between being entertaining and interrupting in the marketin ... Show More
23m 25s
Oct 2023
This Is How Simplicity Wins
<p>On today&#39;s episode of the podcast, I&#39;m sharing the Silicone Slopes Fireside Chat that I gave recently with Ryan Smith. We discuss the simplicity of finding happiness over business success, the role of effective communication, and the necessity of &#39;day trading atten ... Show More
32m 36s
Nov 2023
IDGAF what your business is | Build your BRAND
<p>On today&#39;s episode of the podcast I&#39;m sharing a recent Marketing For the Now, where I talk with industry leaders from Colgate-Palmolive to Bugaboo to UPenn. if you&#39;ve ever wondered how some of the top marketing leaders think about brand building vs. performance mar ... Show More
30m 3s
Aug 2023
Powerful Tips for Marketers of All Levels
<p>On this episode of the podcast, I share the Q&amp;A portion of my recent talk in Sydney, Australia for the Mindset Matters conference. I answered questions from the audience ranging from the future of digital marketing to the strategies that have consistently worked for me. On ... Show More
1h 7m
Dec 2023
My Exact Creative Testing Method For Meta Ads
<p>Everyone knows that when you launch new creative in your Meta Ads account, you need to launch it into a creative testing campaign to see how it performs, then, if it&#39;s a winner and has accumulated some spend and social proof, move it into your scaling campaign to run again ... Show More
24m 25s
Sep 2023
Putting Value First | A Strategy for Business Success
<p>On today&#39;s episode of the GaryVee Audio Experience, I&#39;m sharing a keynote I gave recently in Brazil. I discuss the importance of building a brand as opposed to just focusing on sales. I also dive into the concept of accountability in business, emphasizing that as a bus ... Show More
45m 12s
Mar 2024
How To Charge More For Your Services
<p>In this episode of the GaryVee Audio Experience, I&#39;m giving my best advice to scale a business. We&#39;ll be talking about how to invest in your business, how to create a personal brand, and how to charge your clients more. If you&#39;re interested in growing your business ... Show More
11m 7s