In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases”
Privacy & Opt-Out: ... Show More
Jan 2025
Nerd Alert: How Advertising Improves Pricing Power
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore how a ... Show More
10m 15s
Jun 2025
Nerd Alert: To ESOV and Beyond
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how attention met ... Show More
12m 32s
Jul 2022
Your Brand Can Be Visible, But It's Relevant? - w/ CMO Marcel Marcondes
<p>Today's episode is our special Cannes edition of Marketing for the Now. Where I sit down with friend and amazing marketer Marcel Marcondes, CMO of ABInBev, listen as we discuss the state of the union of relevance in the Ad World. There's so much in here that I know you'll get ... Show More
12m 41s
Nov 2025
Nerd Alert: When Ads Hit Their Breaking Point
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer resp ... Show More
8m 42s
Jan 2021
Listen to this for a better understanding of Underpriced Attention
<p>Today’s episode is a 4Ds session that I recently did with VaynerMedia. For those who don’t know, 4Ds, (Daily Digital Deep-Dive) is a service that the company provides where we coach businesses on marketing & branding strategy. In this episode, I answer questions such as th ... Show More
1 h
Jan 2025
Nerd Alert: Digital vs. Traditional Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore how t ... Show More
11m 35s
Mar 2021
Listen to this for a better understanding of Underpriced Attention
<p>Today’s episode is a 4Ds session that I recently did with VaynerMedia. For those who don’t know, 4Ds, (Daily Digital Deep-Dive) is a service that the company provides where we coach businesses on marketing & branding strategy. In this episode, I answer qu ... Show More
1 h
May 2025
Prof G on Marketing: How to Stand Out in a Saturated Market
Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how to drive engagement in a ... Show More
18m 59s
